Robert Rodriguez Is Set to Direct an Animated Film Based on the Toy Line UGLY DOLLS

Robert Rodriguez is starting to load the film projects on his plate. He's currently in production on Battle Angel; it was announced a few days ago that he would be directing the Escape From New York Remake; and today we've learned that he's also directing an animated film called Ugly Dolls for STX Entertainment, which is based on the toy line. 

This would be Rodriguez's first animated feature film. I'm not really that familiar with the Ugly Doll toy brand, but it's a line of plush dolls featuring strange and colorful creatures. Here's a little explanation of what Ugly Dolls is trying to accomplish with their brand:

The brand is distinguished by its definition of the word "ugly." In the "uglyverse," "ugly" means unique and special, something that we should be celebrating, something that makes us different, and never hiding the "twists or turns" which make us who we are, both inside and out. 

I really like that point of view on the word ugly. It's pretty cool that they are giving that word a positive spin. 

The movie is scheduled to hit theaters on May 10, 2019, and it seems like a project that Rodriguez will have some fun with. 

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