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Sobering Anti-Drunk Driving Ads featuring Superheroes

Art Superhero by Joey Paur

Here's a powerful set of anti-drunk driving ads created by Costa Rican art director Fabio Obando. They feature superheroes that have been involved in drunk driving collisions. It looks look they were created for a Volkswagen ad campaign, and they come with the tag line, "Don't let your ego drive you. If you drink don't drive." The series definitely gets its sobering message across. It's a really effective ad campaign. 

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