THE FLASH, SUPERGIRL, GOTHAM, and More Get Bricked Out to Promote THE LEGO BATMAN MOVIE
This is super inside baseball, but bear with me for a second. The Warner Bros. studio lot in Burbank, California is normally adorned with giant billboards promoting the various TV shows that film on the soundstages inside its gates. I was driving past the studio the other day and noticed that all of those billboards had been mysteriously covered with black tarps. I've been driving by there for years and have never seen all of them covered at once like that. I knew something was up, but I couldn't quite figure out what — until a press release from the studio spilled the beans. Billboards for shows like The Flash, Arrow, Supergirl, Gotham, The Big Bang Theory, and more have all been replaced with new LEGO-fied versions as part of the studio's promo campaign for The LEGO Batman Movie. And these images aren't just limited to the walls of WB itself — they're going worldwide.
“Always be yourself. Unless you can be Batman.” To honor the arrival of the DC Super Hero’s epic animated feature film on February 10, Warner Bros. Television’s heroes, fanboys and fangirls have undergone their own LEGO transformation which can be seen everywhere — from the Studios’ iconic exterior billboards to specially created end-cards.
Apparently, it took 10,000 LEGO bricks to create the billboards and the practical sets took more than 300 hours to build. Take a look at all of the images below, and we'll keep our fingers crossed that a couple of these characters might actually show up in the movie: