Tom Hiddleston Narrates First Teaser Trailer For HIGH-RISE
It's become commonplace for most studios to release viral videos for their big films in addition to trailers as a way to engage with fans before the movie actually arrives in theaters. But this new video for High-Rise is unique because it seems to serve as both a viral video and a teaser trailer.
For those who don't know, High-Rise is directed by Ben Wheatley (Kill List, Sightseers, A Field in England) and based on the 1975 book by J.G. Ballard. It stars Tom Hiddleston, Jeremy Irons, Sienna Miller, Luke Evans, and Elisabeth Moss, and it centers on "a young, respectable doctor, Robert Laing (Hiddleston), who moves into a new luxury apartment seeking anonymity. The building, a Brutalist concrete tower block, is inhabited by eccentric tenants who let off steam in endless rounds of themed parties and raucous, drink-and-drug-fuelled orgies. Sitting literally atop this insular society is the high-rise’s architect and owner, Mr. Royal (Jeremy Irons), whose penthouse suite beggars description and has nothing to do with the rest of his design. As Robert settles into his new abode without ever really unpacking properly, the tower and its social complexities begin to take over his life."
The teaser trailer not only reveals the first footage from the movie, but also works as a viral video promoting the high-rise building in which the main character lives. The film has received very mixed reviews from its festival run earlier this year, but we'll all get a chance to see it and decide for ourselves what we think about it when it hits theaters sometime in 2016.