Watch: The Problem With Modern Movie Trailers

If you've noticed a problem with modern movie trailers, you aren't alone. Now You See It has created a nice video essay that takes a quick pass through trailer history to arrive where we are now, where techniques that were once groundbreaking have become boring and stale.

What are some of your favorite non-traditional trailers?

Why do all trailers feel the same? How do great trailers stand out? Let's look at the structure of trailers over time and see how they've grown, and why some are practically identical.