MoviePass Brings Back Their Movie-a-Day Monthly Plan
Not long after MoviePass announced that they were ditching their popular one movie-a-day subscription plan, which they removed from their website, MoviePass has decided to bring it back.
Since April 13th, MoviePass was only offering a promotional $29.95 three-month plan. That plan only allowed users the freedom to see four movies a month, but it did throw in a free trial of iHeartRadio’s All Access on-demand streaming package.
This worried consumers that this was the beginning of the end for MoviePass. A lot of us have been wondering how they would be able to keep up with this business model, but they are pressing forward and apparently going strong.
MoviePass CEO Mitch Lowe revealed in an interview with Variety, that they are bringing back their movie-a-day plan, saying:
"We never planned to abandon the flagship product that everybody loves. Any time we’ve done a promotional package, we’ve taken the monthly plan off our site."
The one movie-a-day plan is the best thing that they've got! That's the only thing worth signing up for. What's interesting about this comment, is that last week Lowe said he didn’t know if MoviePass would go back to offering a movie a day. He said that basically to trick people into thinking that the iHeartRadio promotion was the only option.
"It’s marketing 101. We wanted to focus everybody on this partnership promotion. If people knew the [movie-a-day] plan was coming back, they might not be interested in the iHeartRadio deal."
Ok. Well, their "marketing 101" tactic may have backfired on them. When talking about the future of MoviePass, Lowe doesn't seem worried:
"We have a constantly evolving business model. We’re getting more and more occasional moviegoers and cutting back on fraud and abuse. I feel very confident about our trend lines and I know we’re going to continue as a going concern and continue to be popular."
I hope that they thrive! I love the service that they provide and I'll take advantage of it for as long as it's around.