THE FLASH Is Getting a Web3 Movie Experience Giving DC Fans a Multimedia NFT
DC Studios’ The Flash movie is getting a Web3 Movie Experience thanks to Warner Bros. Home Entertainment and Eluvio. So, if you’re a DC fan that is into collecting these multimedia NFTs, then this is obviously for you.
The Flash is being released as a multimedia living movie experience and it’s explained that “Through dynamic menu options based on locations from the film, owners can watch the film in 4K UHD on desktop, mobile, tablet or TV, access special features, collect key art, discover digital easter eggs, uncover hidden AR collectibles, as well as sell the experience in a community marketplace beginning on August 1, 2023.”
In this immersive Web3 experience, “fans will find themselves on an exhilarating adventure with The Flash as he tries to save the future. Fans will dive into the world of The Flash movie, alongside multiverse heroes like Michael Keaton’s Batman and discovering new characters including Supergirl. In this interactive journey, participants will be helping The Flash navigate through the mysterious ‘Chronobowl,’ a gateway into four dynamic menu interfaces (Prime Barry’s apartment, Barry’s childhood room, the Batcave, and the Batwing cockpit.) Fans can uncover hidden clues and along the way they’ll unlock exclusive content and behind-the-scenes footage. Every purchase comes with a randomly selected key art featuring beloved characters with varying levels of rarity.”
The multimedia NFT will be offered in Mystery and Premium editions. The Mystery edition is $35, offering a Mystery bag with 16 possible combinations, and a quantity of 10,000. It includes one of four key arts (Prime Barry, Young Barry, Batman, or Supergirl) with various levels of rarity revealed after purchase, one of four explorable dynamic menu interfaces (Prime Barry’s apartment, Barry’s Childhood room, the Batcave, or the Batwing cockpit) revealed after purchase, The Flash theatrical film, and special features and digital collectibles based on the dynamic menu location.
The Premium edition is $100, offering a Mystery bag with 2 possible combinations and a quantity of 2,000. It includes one of two motion key arts (featuring The Flash, Supergirl and Batman together, or Dark Flash) with various levels of rarity revealed after purchase, all four explorable dynamic menu interfaces (Prime Barry’s apartment, Barry’s Childhood room, the Batcave, and the Batwing cockpit), The Flash theatrical film, special features based on each dynamic menu location, all digital collectibles, and exclusive premium special features.
Michelle Munson, CEO and co-founder of Eluvio said: “This is a chance for DC fans to own a piece of motion picture history.”
This is the first time WB has released a multimedia NFT at the same time the film is in theaters. They have previously released two more similar experiences for Superman: The Movie and The Lord of the Rings: The Fellowship of the Ring (Extended Edition).
I know NFTs aren’t for everyone, and WB is the only major studio doing these Web3 movie experiences. They must be doing well for them because they keep releasing them.
You can check out a preview here and it will open for purchase on July 18th.